Prioritize what to build

Build the right things, ranked by real customer voice.

Halo blends every ticket, call transcript, CRM record, and product usage event into a single AI you can query. Ask what to build next, ranked by ARR of accounts asking, frequency, and lost-deal impact, with the receipts.

Feature prioritization
Connected to all signals

Rank open feature requests by total ARR of accounts asking.

What feature gaps are mentioned most in lost-deal calls?

Which open requests come from our top 50 enterprise accounts?

SourcesLinearHubSpotStripe

What it is

Roadmap arguments end where the data starts

Stop relying on the loudest customer or the most recent call to set the roadmap. Halo aggregates every feature request across tickets, calls, and CRM, weights by ARR and frequency, and gives you a defensible ranking with citations.

  • ARR-weighted demand, not loudest-customer demand
  • Lost-deal feedback baked into the score
  • Citations back to the tickets, calls, and accounts
  • Available in Cursor and Claude Code via the Halo MCP

Aggregates every signal

Tickets, call transcripts, CRM activity, and product usage all rolled into one model.

Weights by ARR and frequency

What an enterprise account asks for ranks differently from a one-off self-serve request.

Lost-deal context

Feature gaps mentioned in lost-deal calls show up at the top, not buried in a CRM field.

MCP in your editor

Ask the same questions from Cursor or Claude Code while you're actually shipping the work.

What it unlocks

Roadmap meetings with receipts

  • ARR-weighted requests, not loudest-customer requests
  • Lost-deal context surfaced automatically
  • Defensible answer to "why did we build this?"
  • Roadmap input from across the GTM motion
Connected data
7 sources

Linear

Syncing

HubSpot

Syncing

Stripe

Syncing

Slack

Syncing

Zoom

Syncing

Fathom

Syncing

Product usage

Syncing

How it works

Live in days, impact in weeks

Connect tickets, calls, and CRM

Step 1 Halo ingests Linear, Zoom and Fathom transcripts, HubSpot, and Stripe.

Aggregates and weights demand

Step 2 Every signal is rolled up by feature, weighted by ARR and frequency, cited back to source.

Roadmap meetings on rails

Step 3 Pick from a ranked list. Defend the call with citations. Move on.

For product leaders

See how Heads of Product run prioritization on Halo.

Build what customers actually want

Request a demo and we'll rank your real feature requests by ARR of accounts asking on a sample of your data.