Voice-of-customer research

Voice-of-customer, without the slog.

Stop re-watching calls and re-reading tickets to do customer research. Ask Halo what customers love, what they call you, what frustrates them, and where the wedges are. Walk into messaging and roadmap meetings with evidence.

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VoC research
Connected to all customer data

What do top customers consistently say about Halo on calls?

Where do prospects get confused about pricing?

What words do customers use to describe the Ask AI feature?

SourcesZoomFathomHubSpotLinear

What it is

Customer research, on demand

Halo aggregates every call transcript, ticket, NPS response, and CRM note. Ask any question about how customers describe your product, what they love, what they hate, what they ask for, and get an answer in seconds with citations to the exact moments behind each insight.

  • Top phrases and stories surfaced from real calls
  • Sentiment patterns across tickets and NPS
  • Lost-deal wedges from call transcripts
  • Citations on every insight back to source

Aggregates every signal

Calls, tickets, NPS, and CRM notes all feed one model so you can ask any question.

Pulls real customer phrasing

Top-used phrases, common stories, and recurring objections retrievable in seconds.

Cited insights

Every answer links to the exact transcript moments and tickets behind it.

Available to every team

Marketing, product, sales, and CS all run VoC research from the same source of truth.

What it unlocks

Customer truth without the slog

  • Hours of call review compressed to a few queries
  • Defensible answers backed by citations
  • Aligned messaging across marketing, product, and GTM
  • Iterate on positioning weekly, not quarterly
Connected data
7 sources

Zoom

Syncing

Fathom

Syncing

HubSpot

Syncing

Stripe

Syncing

Slack

Syncing

Linear

Syncing

Product usage

Syncing

How it works

Live in days, impact in weeks

Connect customer data

Step 1 Halo ingests Zoom, Fathom, HubSpot, Linear, and any other customer touchpoint.

Ask anything in plain English

Step 2 Top phrases, sentiment trends, lost-deal wedges, all answerable in seconds.

Aligned messaging across teams

Step 3 Marketing, product, sales, and CS all run VoC research from the same brain.

Use VoC for marketing copy

Pair this with the Halo MCP to rewrite pages directly from customer voice.

Marketing solution

Customer research, in seconds

Request a demo and we'll show Halo answering VoC questions on a sample of your real customer data.

Request a Demo