Blog

Insights on AI customer support, product updates, and building smarter support experiences.

Editorial illustration: Omni Channel Support: A Guide to Unified CX in 2026

Omni Channel Support: A Guide to Unified CX in 2026

Learn what true omni channel support is, how it boosts retention, and how to implement it with an AI-first strategy. A complete guide for B2B leaders.

Matt PattoliMatt Pattoli
Read more
Editorial illustration: Customer Experience Optimization: Your 2026 Definitive Guide

Customer Experience Optimization: Your 2026 Definitive Guide

Master customer experience optimization with our definitive 2026 guide. Discover key frameworks, a roadmap, AI tools, and ROI measurement.

Matt PattoliMatt Pattoli
Read more
Editorial illustration: Startup Customer Support Playbook 2026: Design Your Engine

Startup Customer Support Playbook 2026: Design Your Engine

Build a scalable startup customer support engine. This playbook covers team design, tooling, automation, & metrics for founders & support leaders.

Matt PattoliMatt Pattoli
Read more
Editorial illustration: How to Find and Fix Customer Support Knowledge Base Gaps: A Step-by-Step Guide

How to Find and Fix Customer Support Knowledge Base Gaps: A Step-by-Step Guide

Discover a step-by-step process for identifying and resolving customer support knowledge base gaps that cause repeated tickets, slow resolutions, and frustrated users. This guide helps B2B SaaS support teams using Zendesk, Freshdesk, or Intercom audit existing content, prioritize missing articles, and build sustainable systems to prevent gaps from returning and undermining agent efficiency or AI tool performance.

Grant CooperGrant Cooper
Read more
Editorial illustration: Visual UI Guidance for Customers: How AI Turns Your Interface Into a Self-Service Guide

Visual UI Guidance for Customers: How AI Turns Your Interface Into a Self-Service Guide

Visual UI guidance for customers transforms complex software navigation by using AI to deliver in-product, contextual assistance that points users directly to the elements they need—eliminating frustrating support tickets and reducing time-to-completion for critical workflows. Rather than relying on static documentation or reactive chat support, this approach meets users precisely where they're stuck, turning your interface itself into an intelligent self-service guide.

Grant CooperGrant Cooper
Read more
Editorial illustration: Average Handle Time: A Guide to Smarter Support Metrics

Average Handle Time: A Guide to Smarter Support Metrics

Learn to calculate and improve your average handle time (AHT) without sacrificing quality. This guide covers benchmarks, pitfalls, and AI strategies.

Grant CooperGrant Cooper
Read more
Editorial illustration: How to Create a Knowledge Base: A 2026 Playbook

How to Create a Knowledge Base: A 2026 Playbook

Learn how to create a knowledge base that powers autonomous support. This actionable 2026 playbook covers strategy, content, AI automation, and KPIs.

Grant CooperGrant Cooper
Read more
Editorial illustration: 10 Chatbot Use Cases for 2026: Scale Operations & Delight

10 Chatbot Use Cases for 2026: Scale Operations & Delight

Discover 10 strategic chatbot use cases for 2026, from autonomous support to proactive bug reporting. Scale operations & delight users with these key

Grant CooperGrant Cooper
Read more
Editorial illustration: Chatbots for Enterprise: Your 2026 Implementation Guide

Chatbots for Enterprise: Your 2026 Implementation Guide

Unlock the power of chatbots for enterprise. This 2026 guide covers key benefits, use cases, implementation, & ROI for your business.

Matt PattoliMatt Pattoli
Read more
Editorial illustration: Customer Support Escalation Management: A Step-by-Step Guide for B2B Teams

Customer Support Escalation Management: A Step-by-Step Guide for B2B Teams

Customer support escalation management is the process of defining when and how complex, sensitive, or urgent tickets move through support tiers — and doing it consistently. This step-by-step guide helps B2B teams build a functional escalation system from the ground up, covering tier structures, clear handoff protocols, and tools to reduce customer frustration and resolution time.

Matt PattoliMatt Pattoli
Read more
Editorial illustration: AI for Customer Service: A Complete SaaS Guide for 2026

AI for Customer Service: A Complete SaaS Guide for 2026

Learn how to use AI for customer service in your B2B SaaS. This guide covers autonomous agents, integration roadmaps, KPIs, and vendor selection for 2026.

Matt PattoliMatt Pattoli
Read more
Editorial illustration: Page-Aware Support Chat Widget: How Context-Driven Chat Transforms Customer Support

Page-Aware Support Chat Widget: How Context-Driven Chat Transforms Customer Support

A page-aware support chat widget eliminates the frustrating experience of explaining your issue from scratch by automatically detecting your current page, error states, and user context before the conversation even begins. This guide explores how context-driven chat transforms B2B SaaS customer support by reducing resolution time, decreasing user frustration, and enabling support agents to provide immediate, relevant assistance without requiring customers to repeat themselves.

Matt PattoliMatt Pattoli
Read more